Nothing motivates people like an iconic figure with a dream. Especially if that dream involves one Arrogant Frog, a vineyard, and the crazy notion that a supermarket table wine from the Languedoc could actually taste good.

Long a trap for unwary wine drinkers, buying a wine from the French section of your typical supermarket was a guaranteed one-way trip to a strong headache. This perception even extends into France, where they view the wines of the Languedoc (where most of the supermarket wines are made) as clearly inferior. Mr. Mas, completely fed up with his countrymen's opinion that his Languedoc winery would never amount to anything, took a stand and came up with a plan that was so audacious that it could only be called Arrogant. He loudly proclaimed that the wines of the Languedoc could actually be very good. He then boasted that he would not only prove it, but that his wine would become a top selling value wine where no other French wine has ever succeeded: in shops outside of Europe. Enter the Arrogant Frog.

The arrogance part is rather obvious but why a frog? Mr. Mas explained, "It was a name given to us (the French) by the roastbeefs, the British! They called us frogs because we ate frog legs!". This completely un-French-like auto-derisional take on their wines, combined with an irresistible label design, and a strong vision has served Mr Mas well over the years, and he has managed to turn his dream into a reality. Almost 3 million bottles of Arrogant Frog are exported all over the world including Canada, Hong Kong, the UK, the US, and the wine has become the #1 most popular French wine in Australia. As for the taste? While not the most awe-inspiring wine, the Arrogant Frog line is decidedly a huge leap forward for the Languedoc, and for it's price range, the frog is tough to beat. Which goes to show, when the odds are stacked against you, a little arrogance goes a long way.